Though already very well known, the Drive to Survive racers have become even more famous since the Netflix documentary series drew a new crowd of fans to the sport.
Drive to Survive gives an inside look into the glamorous lives of the world-class drivers, as well as the scandals that unfold behind the scenes. And, for most, that life is verrry glitzy.
While a handful of the best F1 drivers in the world are already absolutely rolling in dough from their career wins and sponsorships, their social media accounts make them a pretty penny too.
The top ten drivers all have millions of followers each, and that sort of exposure for brands demands a high price.
For that exact reason, financial website Invezz.com took a closer look at the top earners in the social media realm of Formula 1, and have put together some stats on how much each driver can expect to make when they represent a brand in a single post.
Here are the top ten Formula 1 drivers who make the most from an Instagram post.
#10 Pierre Gasly
- Team: Alpine
- 2023 world rank: #11
- Followers: 4.8m
- Engagement rate: 8.37%
- Estimated price charged per post: $5,800.00
#9 George Russel
- Team: Mercedes
- 2023 world rank: #8
- Followers: 5.1m
- Engagement rate: 7.87%
- Estimated price charged per post: $6,100.00
#8 Fernando Alonso
- Team: Aston Martin
- 2023 world rank: #4
- Followers: 6.7m
- Engagement rate: 2.36%
- Estimated price charged per post: $7,800.00
#7 Sergio Perez
- Team: Red Bull
- 2023 world rank: #2
- Followers: 6.7m
- Engagement rate: 4.36%
- Estimated price charged per post:$7,900.00
#6 Lando Norris
- Team: McLaren
- 2023 world rank: #6
- Followers: 7.5m
- Engagement rate: 7.17%
- Estimated price charged per post: $8,700.00
#5 Carlos Sainz
- Team: Ferrari
- 2023 world rank: #7
- Followers: 8.6m
- Engagement rate: 7.90%
- Estimated price charged per post: $10,000.00
# 4 Daniel Ricciardo
- Team: Alpha Tauri/ Visa Cash App RB F1 Team
- 2023 world rank: #17
- Followers: 9.0m
- Engagement rate: 4.51%
- Estimated price charged per post: $10,300.00
#3 Max Verstappen
- Team: Red Bull
- 2023 world rank: #1
- Followers: 11.3m
- Engagement rate: 4.35%
- Estimated price charged per post: $12,900.00
#2 Charles Leclerc
- Team: Ferrari
- 2023 world rank: #5
- Followers: 13.9m
- Engagement rate: 6.80%
- Price per post: $15,700.00
#1 Lewis Hamilton
- Team: Mercedes (signed to Ferrari from 2025)
- 2023 world rank: #3
- Followers: 36.4m
- Engagement rate: 3.85%
- Estimated price charged per post: $40,400.00
Stream Drive to Survive season six on Netflix.
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