It’s a tough world for new businesses; the exponential growth of e-commerce means that a start-up effectively competes with established brands all over the globe. Demfings, a Sydney-based start-up clothing manufacturer, is no different.
Chattr spoke to Dylan Arena, the founder and owner of Demfings clothing, about his entrepreneurial journey.
Talk us through the beginning of Demfings – how did you start out?
I started out in a small sweatshop learning how to print and create a small brand. All my designing and creativeness was self-taught. It was stressful because I tried online first with no experience and no following, hoping that friends and family would help support the brand, but that wasn’t the case. I found my self doing markets with no experience in selling, but I was all too determined to make a mark in this world.
Where were you before Demfings? What inspired you to change and how did you calculate the risk of moving from ‘secure’ employment to self-employment?
I was in construction for over 10 years. Concrete cutting was my latest job, working for my cousin in a tedious and dream killing job. After years of putting up with back breaking and physically straining days, I decided enough was enough and moved on. Weeks passed as I was deciding what to do with my life, and then I came up with Demfings, a clothing company.
It was still a dream. I went back into concrete cutting with another company and was there for six months. It was only when I was playing a friendly game of soccer and was king hit, that I realised life was too short. So only then I knew, you can only try, so I followed my dream.